Every listing earns its seal.
Nobody buys one.
Four independent checks, run by humans and AI together, repeated every 30 days.
Here is exactly what happens.
7% of applicants never get a seal
Is the owner who they say they are?
- Government photo ID
- Business registration match
- Liveness on upload
- Fraud & sanctions screening
38% of the listings we reject fail right here — shell accounts and resellers posing as owners. No identity, no seal, at any price.
Is the business really at this address?
- Postcard code to the address
- Lease or utility bill match
- Street-level photo check
- On-site visit when needed
Virtual offices and mail drops fail here. If a customer can’t walk in, the address doesn’t get published.
Is it allowed to do this work?
- Licence number at the issuing registry
- Practitioner licences for regulated trades
- Expiry dates tracked
- Insurance where the law requires it
Expired or borrowed licences are the second most common rejection. We track expiry dates and re-check them automatically.
Is it still the same business today?
- Automatic re-checks
- Ownership change detection
- Review-pattern monitoring
- Auto-delist on a failed recheck
Businesses change hands and close. A seal that never expires would be worthless, so ours is re-earned every month.
From submission to seal
Five stages, one of which never ends. Nothing here can be skipped or bought.
- Live within 48 hours, typically
- 7% of applicants are rejected
Most directories accept
self-reported listings
Here is the difference, check by check.
| Check | OnlyVerified | Typical directory | Self-listed |
|---|---|---|---|
| Owner identity checked | Rare | — | |
| Physical location confirmed | Partial | — | |
| Licence validated vs. registry | — | — | |
| Re-verified on a fixed cycle | — | — | |
| Auto-delist on failed recheck | — | — | |
| Fake listings actively removed | Partial | Partial |
Inside your trust score
The 0–100 score shown on every listing — here's exactly how it's weighted.
- Recomputed nightly
- Cannot be bought or reset
- Visible on every listing
The assistants that read
your listing
Most businesses are live within 48–72 hours. AI screening takes about a minute; a verification specialist signs off within 1–2 days.
A government photo ID, your business registration or licence number, and proof of address such as a lease or utility bill.
No. Every plan — Premium included — goes through the same four checks. Premium gets priority review, never a shortcut.
We pause the seal and tell you exactly what failed. Fix it within 14 days and the listing stays; otherwise it’s delisted until you re-verify.
Never. Verification documents are encrypted, access-logged and only seen by the verification team.
Yes — each location is verified on its own. Premium manages up to 10 locations from one account.
Ready to earn your seal?
Verification takes 3–5 days. Your listing stays free at Basic — Premium just gets you seen faster.
Start verification